A nation of mini-mums: 70% of British women cite their mothers as their biggest style inspiration

• 43 per cent would be happy if they turned into their mothers
• Over a third turn to their mother for comfort  when feeling down
• Only a quarter would seek dating tips from mum
  

By Deni Kirkova

Published: 04:52 EDT, 15 October 2013 | Updated: 04:55 EDT, 15 October 2013

We're a nation turning into our mothers as 65 per cent of British women admit to becoming just like their mum by the time they reach 30.

In a world filled with celebrity fashionistas and designers, the typical British adult woman actually looks closer to home when it comes to advice over what to wear, according to new research.

Most of us (70 per cent) consider our mothers our ultimate fashion inspiration and go-to style guide, which could explain why, contrary to popular belief, women are in fact happy to start resembling their mums.

Stealing her mother's style: Kate Middleton and mother Carole wear the same dress

In fact, 43 per cent of all women surveyed said they would be happy if someone said they were turning into their mothers.

But the results also show mother-daughter relationships are not totally harmonious all of the time.

While women seem to value their mothers' style advice, they'd sooner avoid taking any dating tips from them.

Just a quarter (26 per cent) would be most likely seek relationship advice from their mothers.

While 36 per cent seek comfort in their mothers when they're feeling down, 89 per cent actually feel their mother judges them.

Like mother, like daughter: Carole and Kate go shopping as they both wear navy skinny jeans and boots

And almost a third (27 per cent) say they get on best with their mothers out of their peers and family.

Most (70 per cent) would favour a shopping trip with their mother over their partner, sister or best friend. Women are also more inclined to go shopping with their mothers than cook or watch television.

They'd least like to exercise with them, though, with just five per cent of opting to go for a walk or to the gym with her. This is closely followed by going to church (or other religious activity) which just 11 per cent do on a regular basis

Half of women (48 per cent) have no problem in trusting their mother to pick out an outfit - as long as it's one they already knew they would like.

To celebrate the launch of Mum & Me Coatwalk, a campaign celebrating the bond shared between mothers and daughters, Jacques Vert Group commissioned the survey of more than 1,000 women aged 18 and over.

From big issues to small but significant moments, the research explored the important things in life that mothers and daughters share.

Mum & Me Coatwalk is also committed to raising funds and awareness for breast cancer charity initiative Think Pink. British actresses and mother and daughter duo, Emilia Fox and Joanna David, are ambassadors.

A spokesman for Jacques Vert Group said: 'We wanted to create a campaign to celebrate the unique emotional connection between mothers and their children.

'A mother can go from foe to best friend in a matter of seconds.

'It's this special relationship we wanted to capture, and to raise funds and funds and awareness for Think Pink, which is an incredible organisation that helps thousands of families affected by breast cancer each year.'

Mum & Me Coatwalk celebrates the unique bond shared between mothers and daughters